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Vigo, España
del 27 al 29 de Abril, 2011
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MITM EUROMED 2010, held in Lloret de Mar, Spain, was visited by an 92,3% of European buyers and a 7,7% of hosted buyers from the rest of the world specialized in meetings, incentives, congresses, conventions and events from the following countries: Austria, Belgium, Bulgaria, Denmark, Egypt, France, Germany, Greece, Hungary, India, Italy, Latvia, Netherlands, Philippines, Poland, Romania, Russia, Spain, Sweden, Ukraine, United Kingdom and USA.
There were a total of 50 exhibitors from 11 countries: Albania, Andorra, Croatia, Finland, Jordan, Malta, Poland, Russia, Spain, Sweden and Switzerland.
During MITM Euromed, a total of 2.709 one-to-one meetings between exhibitors and hosted buyers were completed.
The overall business to be obtained due to those meetings has been estimated in 126 million euros.
EVALUATION OF MITM 2010 IN LLORET DE MAR BY THE EXHIBITORS
Traditionally, MITM, Meetings and Incentive Travel Market, asks exhibitors present in MITM to evaluate the travel trade show after its completion. This year’s post evaluation of the 14th edition in Lloret de Mar, Spain, requested from MITM exhibitors gave the following results:
| |
POOR |
FAIR |
GOOD |
EXCELLENT |
| Trade Fair Format |
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4% |
60% |
36% |
| Trade Fair Organization |
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4% |
53% |
43% |
| Quality of Buyers |
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16% |
64% |
20% |
| Business Opportunities |
1% |
36% |
45% |
18% |
| Overall Rating |
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2% |
66% |
32% |
Asking if they would exhibit in MITM next year, the exhibitors said: 87,8%, yes; 10,6%, didn’t know yet; and 1,6%, no.
There were only 2 no-shows and a total of 809 extra non-scheduled meetings were done.
EVALUATION OF MITM 2010 IN LLORET DE MAR BY THE HOSTED BUYERS
Asked to rate MITM “VENUE” by the MICE hosted buyers’ answers were:
| ABOUT THE VENUE |
POOR |
FAIR |
GOOD |
EXCELLENT |
| Hotel Rating |
2% |
16% |
45% |
37% |
| Social Functions |
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2% |
43% |
55% |
| Logistics |
4% |
16% |
37% |
43% |
| Overall Rating |
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4% |
49% |
47% |
Asked to rate “MITM” by the MICE hosted buyers’ answers were:
| ABOUT MITM |
POOR |
FAIR |
GOOD |
EXCELLENT |
| Trade Fair Format |
1% |
6% |
46% |
47% |
| Trade Fair Organization |
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34% |
66% |
| Business Opportunities |
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8% |
44% |
48% |
| Overall Rating |
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46% |
54% |
Asked if they would attend, if invited, MITM next year, the reply was: 90,2% yes, 2% said no and 7,8% did not know at this time.
MITM EUROMED PAST VENUES:
| 1997: |
Seville, Spain |
2002: |
Cruise between Barcelona, Spain y Genoa, Italy |
2007: |
Yasmine Hammamet, Tunisia |
| 1998: |
Vigo-Santiago de Compostela, Spain |
2003: |
Lisbon, Portugal |
2008: |
Cologne, Germany |
| 1999: |
Salerno, Italy |
2004: |
Marrakech, Morocco |
2009: |
Oviedo, Spain |
| 2000: |
Seville, Spain |
2005: |
Prague, Czech Republic |
2010: |
Lloret de Mar, Spain |
| 2001: |
Marbella, Spain |
2006: |
Nice, France |
2011: |
Vigo, Spain – April 27/29. |
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