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Vigo, España
del 27 al 29 de Abril, 2011
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G.S.A.R. Marketing is part of Convenco, a group of companies involved in the travel industry since 1974. The Convenco Group has successfully applied its deep and wide international expertise toward an important segment of national and international clients. The key of the Convenco Group success is precisely the understanding of multinational business and the translation of international commercial policies to the reality of the global market place.
Convenco's ways of doing things is based on the company’s leadership and international background. Thanks to this, and the understanding of its international client’s goals and the ability to apply their strategies to the requirements of the local markets to obtain the desired results, Convenco Group has been able to obtain client’s objectives where other travel industry related companies had failed.
The Convenco Group is formed by two companies, Convenco-Incentive Solutions and G.S.A.R. Marketing:
CONVENCO-INCENTIVE SOLUTIONS
A pioneer Incentive Travel House and Events Agency in Spain since 1974, it specializes in offering motivational promotions, via incentive travel programs, as well as organizing conventions, product presentations and corporate events internationally. Some of its clients include:
| Budweiser |
Revlon |
Abbot Laboratories |
Chrysler |
Smith & Kleine |
| Danone |
General Electric |
Pepsico |
Grundig |
Kraft |
| Gillette |
General Foods |
Mercedes Benz |
Zinzano |
Pfeizer |
| Thomson |
Yoplait |
Kelloggs |
Bimbo |
Nissan |
| Playtex |
Pfeizer |
Starlux |
Martini |
Etc… |
For more details, go to www.convencoincentivesolutions.com
G.S.A.R. MARKETING
Founded in 1981, G.S.A.R. Marketing is a global sales/marketing and communication company specialized in transportation, hospitality, travel and tourism. Internationally, it represents markets and sales for international travel tourism & transportation companies looking to expand market share in Spain, Portugal and Europe.
G.S.A.R. Marketing has successfully represented companies such a Braniff, MGM Grand Air, Tristar, Reno Air, Frontier Airlines, American Airlines, Othon Hotels of Brazil, Hawaiian Pacific Hotels, Hawaii, Saddlebrook Golf and Tennis Resort, Florida, Hawaiian Air, Taca Group, Copa Airlines, Aero California…
G.S.A.R. Marketing also promotes and operates Marketing and Sales Seminars, Product Presentations, Workshops and Trade Exhibitions. G.S.A.R. Marketing organizes three international travel trade shows, with a total of 30 editions Worldwide.
 , Meetings and Incentive Travel Market, since 1997, was held in Seville (twice), Vigo-Santiago de Compostela, Marbella and Oviedo in Spain. On board a cruise ship between Barcelona, Spain and Genoa, Italy; in Salerno, Italy; Lisbon, Portugal; Marrakech, Morocco; Prague, Czech Republic; Nice, France; Hammamet, Tunisia; Cologne, Germany and in 2010 in Lloret de Mar-Costa Brava, Spain. www.mitmeuromed.com
 , Meetings and Incentive Travel Market, which is the unification of the former MITM Latin America and MITMarket, has been held in Guadalajara (twice), Merida and Leon-Guanajuato in Mexico; in Guatemala City, Guatemala; in Varadero and in Havana, Cuba; in Miami Beach and Orlando (Florida) and 3 times in Las Vegas (Nevada) in the USA; in Quito, Ecuador; in Salvador de Bahia, Brazil, in Cartagena de Indias, Colombia, and in 2010 in Quito, Ecuador for the second time. www.mitmamericas.com
 , the world first Global Heritage and Cultural Travel Exhibition , was held for the first time in Santiago de Compostela, Spain, followed by its second edition in Cologne, Germany. www.cultourfair.com
A total of 4,340 buyers from 42 countries have been hosted by G.S.A.R. Marketing to attend MITM events and over 96,500 business meetings were performed at MITM and CULTOUR shows between these buyers and travel and tourism suppliers from Europe, the Mediterranean, Latin and North America.
G.S.A.R. Marketing goals had been to produce quality oriented travel trade shows. G.S.A.R. Marketing believes that professional travel trade shows are a very valid marketing tool for both buyers and exhibitors for as long as there is a balance between supply –number of exhibitors- and demand –number of buyers-; Buyers are qualified professionals; and trade shows are directed to a specific market, as it is the case with MITM shows, addressed to the business travel market, and now, CULTOUR, directed to heritage and cultural travel.
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